Aug 22, By Taponeel Mukherjee Driven by rising incomes and steady growth, consumption patterns of e-commerce, mobile data, entertainment and consumer goods will see an uptick in India. World-class infrastructure is needed to enable these rising levels of consumption.
LearyFormer Commissioner Introduction Electronic commerce on the Internet, or "e-commerce," is a subject of compelling public interest. Billions are invested in reliance on its growth potential, the media are blanketed with stories about it, and it is the dominant theme in numerous conferences of business people and lawyers.
The problem is that consumers view the Internet with fear as well as fascination. There are certain special characteristics of the medium - - favorable and unfavorable - - that contribute to this ambivalent reaction. This talk will discuss three of the characteristics that seem particularly important, and will pair the pros and cons in a way that may make them easier to remember.
Sellers can readily gather a great deal of information about buyers, without their knowledge. This makes it possible for sellers to respond efficiently to consumer demand but it also heightens consumer concerns about privacy.
Sellers can communicate with buyers virtually without cost. This facilitates almost instantaneous and low-cost competitor entry but also makes it more difficult for consumers to feel confident about the integrity of the sellers.
The e-commerce medium knows no national boundaries. This makes it possible for buyers and sellers to enjoy the benefits of a global marketplace but also raises difficult questions about where and by whose rules the inevitable disputes should be resolved.
At the moment, the privacy issue attracts the most attention and is the focus of various legislative proposals, but other issues are potentially just as important. The ultimate government response to these various issues is still uncertain, and I will not try to predict it.
A closer look at each of these special characteristics, and the issues they raise, suggests that the private sector will have a large role to 2 sides of e commerce, whatever governments do or do not do. Elaboration of the Issues 1. Informative and Intrusive There is nothing new about the accumulation of information about buyers in order to facilitate future marketing efforts, either by the seller in a particular transaction or by others with whom the seller shares information.
Many of us are flooded with catalogues both from stores where we have charge accounts and from other retail establishments that we may never have dealt with before. Even a contribution to one particular charity can unleash a flood of additional appeals from that charity or from others with a similar focus.
Obviously, some of our purchasing habits and our particular interests are a matter of record and available usually for a price to anyone with a use for them.
This gathering and sharing of consumer information may be a source of considerable irritation but it also confers considerable benefits.
So-called "target marketing," based on information about individual consumer preferences, greatly reduces selling costs and ultimately can lead to lower consumer prices. Until very recently, the phenomenon did not give rise to much public or political controversy.
The target marketing potential of e-commerce, however, has generated a firestorm. It is as if you could follow consumers through a supermarket and record not only the products they actually bought but also the other products that caught their eye. A closer analogy might be close observation of a customer while browsing in a bookstore as well as while paying for purchases on the way out.
In fact, the technology is even more intrusive because consumers can be observed in the privacy of their homes, while they are not "shopping" for anything but simply indulging their curiosity in ways that they might not like to become known. This is much richer information for target marketing but it also seems much more threatening.
People have visions of a "Big Brother," prying into their private business. For some of us, these fears appear exaggerated. Privacy expectations are highly subjective and vary with time and place. I am old enough to remember a world without antibiotics, when the infectious diseases of childhood were life-threatening.
Imagine the uproar today if comparable steps were taken to contain the spread of serious diseases that we do not know how to cure. Moreover, there is already an immense body of data available from non-Internet sources. It is not clear that the incremental information developed by the special surveillance capabilities of the Internet will be exploited to cause extensive consumer harm.
Exaggerated or not, however, concerns about Internet privacy have become a major political issue. As with many political issues, there is a self-reinforcing feedback mechanism at work.
These representatives understandably respond by voicing their own concerns, and their statements are also picked up by the media. Then people who may not yet have thought much about the issue also become worried, and so on and on, until some representatives begin to believe they have to do something - - anything - - to deal with it.
At the moment, about 50 pieces of legislation have been introduced in Congress to address privacy issues. The number is expected to grow and, of course, there are a substantial number of bills at the state level. Without commenting on any particular proposals, it is safe to say that whatever Congress does or does not do, there will be a continuing need for private initiatives.
Accessible and Anonymous Although privacy concerns are on the forefront today, there are also other special characteristics of e-commerce that consumers are worried about and that the private sector, in particular, will have to address.
E-commerce has been hailed as an almost costless way for new entrants to market their wares, provide intense competition, and reduce prices.Looking at Potential Tax Law Changes From 2 Sides of Etsy's Coin This decision was made well before the explosion of e-commerce, which is still in its early stages.
e-commerce sales hit. E-commerce, as a result, opens new markets for your business, allowing you to develop a new business model geared toward your expanding consumer base, especially one that relies on good e-commerce Search Engine Optimization to drive more free traffic to the .
In fact, IBM has invested billions of dollars into Watson on both the development and promotional sides, as I saw for myself when I spoke at the company's World of Watson two years ago in Las Vegas. If you like the content on the E-Commerce Times, and want to help support traditional journalism, please consider making a contribution of .
Apache Server at caninariojana.com Port Two-sided B2B platforms Prepared for Oxford Handbook of Digital Economics, caninariojana.com and J. Waldfogel eds. E-commerce Multi-sector "E-Stats" Report, available at timality results from a balancing of the charges imposed on the two sides.
To make a fair evaluation of e-commerce, we cannot stop at discussing the advantages of e-commerce. Let us also look at the other side of the coin too. Let us also look at the other side of the coin too.