An analysis of the location of a franchise restaurant

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An analysis of the location of a franchise restaurant

The mobile device accessing the website had a stable and relatively fast wireless connection to remove any outside factors that could influence access times. Page layout is superb. It is hard to imagine a better homepage layout for a mobile device.

The online menu is a list of categories, including sandwiches, salads, breakfast, and value menu. Selecting any of these categories opens a drop-down menu that closes any of the other drop-downs previously opened to prevent clutter. Selecting an item from any category opens a new page with a picture of the food item as well as all the nutritional information in a very clear layout.

The text on every page is large and easy to read even on a cellphone without any manual zooming. The color scheme is simple and easily recognizable as Subway colors. Payment Process The payment process consists of one page in the online ordering processes.

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After selecting order items from the online menu, one will be asked to enter your payment information and contact information on a single page. Then immediately after you enter this information, one will place the order and pick it up at the location selected previously during the order process.

Considering payment does not consist of many steps, there are no delays during this process. Furthermore, payment is easy and the design of the page is clear and simplistic.

The page also has security features such as the green lock and https: Every employee at Subway Owings Mill Locationincluding managers and regular employees are happy with the website.

Subway main page www. Their layout and design is completely different from one another. Bikash Joshi is surely right about this matter, because having two different websites usually confuses their customers.

This seems to be bit problematic because not everyone has access to Windows OS.

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Subway needs to update their employee portal website so that it can support all other browsers, such as Google Chrome, Safari, Mozilla Firefox, etc. One of the customer was not happy at all with the website because of misleading information in the website.

Although he was not satisfied with the website because they provided her false information, other customers seem to be satisfied with the website. Summary and Proposed Modifications Summary of Problems Proposed Modification Some of the pages, such as the catering service, are not accessible from the front page on both traditional environment and mobile devices as well.

Website designers of subway need to place catering service on their main homepage, so that user can easily access catering services. In the traditional environment, the only small issue was the response time.

The content, Navigation, and page design all seemed to be done extremely well. Even though the Wi-Fi may have been a factor in a slightly slower response time, some things could be done to improve this.

Since the websites response time was not delayed enough to cause any issues, it may not be necessary for them to do this since it would cost a good bit of money; however, if the response time starts to become a problem than it would be needed.

Website maintenance For this section I Nick Burton attempted to contact Subway customer service and find detailed information for the questions included. Because the Owings Mills store does not actually run the Subway website even for their online orderingI was unable to get any information from them as well.

Instead, I decided to speculate on the answers to these questions using what we learned about what it takes to run a website that involves online sales.

An analysis of the location of a franchise restaurant

What is the approximate annual cost to maintain the site? Running a website on as large of a scale as the Subway website requires a lot of work and time in addition to the actual cost of the domain name. Since there is so much content on the website and online ordering as well as SSL security, I would assume that the annual cost of running the website is in the tens of thousands of dollars.

On a month-to-month basis the website probably costs from a couple hundred to a couple thousand dollars.

Are there IT professionals hired to maintain the site? Do you think there is sufficient IT support for the website? Because Subway is such a huge corporation, I believe that there most likely are IT professionals hired to maintain the site. With the amount of traffic that this site receives it seems very unlikely that there is no one behind the scenes to ensure that things continue running smoothly.

Based on the size and content of the website as well as the online ordering aspect, I would assume that there is a team of at least five to ten full time employees assigned to the task of maintaining the website.

Large corporations such as Subway have frequent attack attempts possibly even dailyso it is extremely necessary to have someone constantly monitoring the website for any security risks. Who is responsible to update the content of the website?Millions of people visit the fast food restaurant every day, attracted by convenience, product familiarity, competitive prices and the relative ease of finding a McDonald's location almost anywhere you find yourself.

McDonald's began its franchise operations in . McDonald’s, for example, requires potential franchisees to pay between$, and $ million in startup costs—including a $45, franchise fee—as well as have liquid assets of at least.

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