Linkedin Share icons Obligation or not, Ikea used to be pretty lousy at expansion.
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The case discusses the global marketing strategies of Sweden based furniture retailer IKEA. It illustrates how IKEA built a global brand and its localization strategies in markets including the US and China.
The case also details the relationship IKEA had with its customers and details the company's promotional strategies in global markets. It ends with the challenges faced by IKEA .
The IKEA group is currently solely owned by the INGKA Foundation through a holding company, unlisted on any stock exchange. IKEA Foundation is the philanthropic arm of INGKA Foundation, the owner of the IKEA Group of companies. Based in the Netherlands, and the funds come from the Stichting INGKA Foundation.
Representing a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material.
The collection consists of IT and Systems case studies and research reports on a wide range of companies and industries - both Indian and international, cases won awards in varies competitions, EFMD.